I realize that the terms “social media” and “slowing down” are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the…
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Frank Reed
Forget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
Read MoreContent with intent: Content for content’s sake
This last look into content with intent will take a look at a “strategy” that I see as more of a “strategery.” (Do you remember President George W. Bush’s often…
Read MoreContent with intent: Re-create yourself
The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important…
Read MoreContent with intent: Validate your authority
In today’s online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed “thought leaders” that the price has dropped to a nickel…
Read MoreContent with intent: Entertain your audience
OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the…
Read MoreContent with intent: Educate your audience
In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a…
Read MoreContent with intent: Inform your audience
I have been thinking about content in a more serious way as of late. It’s what drives everything we do in life. Communication in every possible way it occurs is…
Read MoreContent anticipation in decline: The Sunday newspaper
This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having…
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