LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of…
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Diane Thieke
A Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreEvery Digital Marketer’s Most Valuable Asset: The Extended Network
Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some…
Read MoreFacebook Offers Friendlier Business Page Tools for Marketers
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier…
Read MoreGet into your buyer’s psyche to create relevant digital marketing
A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it…
Read MoreTips for next gen digital marketing and PR pros
What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the…
Read MoreUse Lifetime Customer Value to Measure Social Media
When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships….
Read MoreDigital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
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