If you use images or photos on any of your sites, you’re already on Pinterest, whether you’ve registered on Pinterest or not. So, what’re you going to do about it?…
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Extended Video “How to Use Google+ for Business” Tutorial
I really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so…
Read MoreIn social media, you don’t need to outrun the bear
The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to…
Read MoreGet over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
Read MoreThe quantum mechanics of blogger outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
Read MoreHow Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
Read MoreDon’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreDon’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
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