I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that…
Read MoreChris Abraham
Channel your exceptional SXSW social mojo all year long
Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing…
Read MoreFacebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I…
Read MoreYour fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreMea maxima culpa marketing
Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when…
Read MoreBuild some social media marketing backbone you big wuss
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing….
Read MoreYour corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri….
Read MoreIf you perform only to an empty house your show will close
I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not…
Read MoreMarketers still need to learn some basic HTML
I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s…
Read MoreWhen I cross-post I do it mostly by hand (you should too)
Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you…
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