It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
Read MoreChris Abraham
Your website sucks
I am going to rush through some of the most obvious ones that pop up to me. These are general mistakes, concerns, and issues—I haven’t the time nor the impulse to collect and shame all of the perpetrators and perpetuators of this sort of thing, probably because I don’t make my money from web application development. So, without further ado, here’s my list of web application disasters and mistakes
Read More11 easy social media tips and tricks
This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social…
Read MoreTrying GroupHigh for blogger outreach campaigns
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
Read MoreConsultants Collective Corner: Online community management is surrogacy
Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
Read MoreLink-builders versus content marketers
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical,…
Read MoreGoogle Authorship brings your staff out from behind your brand
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
Read MoreSpending more time on SEO than adding value to Google?
I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru,…
Read MoreHave top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
Read MoreGoogle Hummingbird is eHarmony for Search
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms…
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