Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using…
Read MoreChris Abraham
Domain name registration strategy
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name…
Read MoreHow to be a Google+ success
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot…
Read MoreGoogle+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreOnline communities are not virtual
Do you think that people who play Second Life, World of Warcraft, Xbox Live, MMOGs, and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities…
Read MoreSuccessful SNS’s should be modeled on the college campus
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that…
Read MoreDigital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read MoreSo what is native advertising?
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content,…
Read MoreNew York Times: All’s fair in love and marketing
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd). I have done a cursory read and…
Read More