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Internet marketers, cyberspace is here

What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing…

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Timing your Web 2.0 Marketing

What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…

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What’s in a brand?

by Aaron Kim Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog…

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