What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing…
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Aaron Kim
Aaron Kim is the Head of Digital Social Collaboration at the Royal Bank of Canada, and led the efforts to bring social business and social collaboration to an organization of 79,000 employees. He’s also been a public speaker at several events across the globe, from the Web 2.0 Expo to JiveWorld, from Singapore to Barcelona.
He has a passion for innovation and for making work smarter, more meaningful and rewarding to all. Born and raised in Brazil, to a Korean father and Japanese mother, he also volunteers in several diversity initiatives, inside and outside RBC.
In the past, he worked as a consultant both at IBM Canada and Unisys Brazil, having played the roles of solutions architect, Basel II analyst, performance engineer, Java programmer, Unix administrator and environmental biologist.
He holds an MBA from the University of Toronto, and a bachelor’s degree in Biology from the Universidade de São Paulo.
He lives in Toronto, Canada, is married to Tania and have a son, Lucas.
Timing your Web 2.0 Marketing
What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…
Read MoreWhat’s in a brand?
by Aaron Kim Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog…
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