When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
Read MoreYear: 2013
The plight of listening in a Google Glass world
Listening is hard even when there are no distractions. Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of…
Read MoreDigital media marketing expertise rendered on the fly
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear…
Read MoreHow your enterprise social platform enables the information marketplace
In my last Biznology post, I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a…
Read More3 signs your social media shout is a whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”…
Read MoreUnleash the power of storytelling in your content marketing
If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you…
Read MoreTuning your investment in the digital marketing funnel
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of …
Read MoreAre you ready for social + mobile + Big Data + Cloud?
Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to…
Read MoreBeyond the Google privacy policy to free market privacy
Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to…
Read MoreSocial media tip: People don’t like being collected
You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They —…
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