You’re probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven’t realized how important it is for…
Read MoreYear: 2011
Groupon’s competition isn’t LivingSocial. It’s Amazon.
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that’s pretty sweet. I bought it. It…
Read MoreWhat’s the most important marketing skill for 2011?
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine…
Read MoreThe Gap in Marketing Thinking
Social media isn’t always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there’s no doubt that…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
Read MoreFacebook doesn’t help me find anything
I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but…
Read MoreAn open letter to Google on local marketing and people
We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current…
Read MoreMy CEO does not believe in paid search
Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
Read MoreAdvice for e-Commerce companies for 2011
Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011….
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