If you’ve been doing search marketing for a long enough time, eventually the day arrives where it doesn’t seem fun anymore. In fact, it seems downright frustrating. Despite your trying…
Read MoreYear: 2010
Ours Go to Eleven! Truth in Social Media Monitoring
I’m not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What’s growing even faster is the list of…
Read MoreIs the mobile activity you are counting really mobile?
We’re all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren’t keeping up. It was so easy not…
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The importance of Google Place Pages in the B2B space
In recent months, there’s been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in…
Read MoreDoes an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read MoreCan the Yellow Pages beat Google?
After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…
Read MoreHow to run a Webinar
I do a lot of Webinars–some of them public and many private–and I’ve found a wide range in terms of how well they come off. I am always brilliant, thoroughly…
Read MoreWill the visual design of your pages help your SEO?
If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages…
Read MoreIn search marketing, focus on what’s important
Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every…
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Is Mayer’s move to Local for Google a demotion?
I have written in a few places this week about the move that Google announced as Marissa Mayer, their front facing VP of search products, was leaving that position and…
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