Many smart people have pointed out that the Internet has placed a premium on transparency–that the old idea that you have to fool your customers to buy from you is…
Read MoreYear: 2009
Don’t shoot the Internet marketing messenger
Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
Read MoreProactive vs. reactive Internet marketing
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
Read MoreWhere should I host my blog?
If you’re thinking of starting a blog, one of your first decisions is where it should go. You hear about getting Movable Type or WordPress for your Web site. Or…
Read MoreHow do newspapers flourish in the digital world?
It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of…
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Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
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Is the regulatory cure worse than the marketing disease?
What I know about pharmaceutical regulation fits snugly in a thimble. But I know a lot about Internet marketing. I started to wonder about how regulation and Internet marketing work…
Read MoreThe Internet marketing marathon
The 113th running of the famed Boston Marathon scheduled for Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was…
Read MoreDo you present one face to your customer?
This might seem like silly question for a one-person business (“I only have one face”), but as your company gets larger, it becomes critically important. I started thinking about this…
Read MoreWhat do you do for your customers?
Michael Port, in his excellent book, “Book Yourself Solid,” advises consultants to give a great deal of thought to how they answer the cocktail party question, “And so what do…
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