Usually when we talk about “fear of the unknown,” we are referring to that gnawing, scary feeling inside when we don’t know what will happen. But there’s a slightly different…
Read MoreYear: 2006
Specialist Disease
Some of my favorite conference sessions to speak at are the “Site Clinics”—where the audience members shout the URLs of their own sites and the panel gives them suggestions about…
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A blog review of our book
Thanks to Steve Bruner for his enthusiastic review of the book written by Bill Hunt and me, Search Engine Marketing, Inc., which at the moment is the top-selling search marketing…
Read MoreSearch Engine Basics coverage
DMNews had a quick article on the session that we did at DM Days for the Direct Marketing Association where we broke down the basics of search marketing.
Read MoreWhat’s Search Marketing Worth?
Here’s my presentation from today’s DM Days session that looks at the business value of search for the Leon Henry Web site, as part of the site clinic I assisted…
Read MoreAnother book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
Read MoreSearch marketing becomes specialized
When Carol Krol of BtoB Magazine interviewed me the other day for a story on how search marketing is becoming its own specialty, it rang true to me. Carol’s premise,…
Read MorePeter Morville at the Enterprise Search Summit
When I spoke at the Enterprise Search Summit on May 23, I was privileged to be able to hear Peter Morville, the father of Information Architecture, deliver the keynote address….
Read MoreA conversation with PODZINGER
Wondering how podcasts and other audio files are found by search engines? Find out in my June Biznology newsletter in an interview with two of the people behind the hot…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
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