Are you a digital information hoarder? If you are anything like me, in your life you have way too much information (WTMI). Information stored everywhere, physically and digitally. Facts, figures,…
Read MoreMonth: November 2009
The pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
Read MoreWas SETI@home the first social network?
How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home….
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreSocial Media Buzz
Social media (and much of Internet marketing, for that matter) are effective when measured. We like to see how much interest we can generate around our ideas, services and products….
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
Read MoreThe internet has sent marketing back to its roots
When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
Read MoreIs your strategy to leave your finger in the dike?
OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
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