Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
Read Moresocial listening
When free social listening tools don’t cut it
Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
Read MoreThe stratification of social media listening
Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of…
Read MoreSocial Media Listening Is Sound Business Practice
How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more…
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