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What’s a Facebook fan worth?

I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…

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Wanted: Social Media Reality

  This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social…

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Statistical significance is overrated

I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…

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