The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the…
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Why Self-Employed Professionals Risk Being Replaced by AI (And What To Do About It)
One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the…
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When B2B Personalization is Too Hard to Implement
I had a conversation several weeks ago with a large data company, discussing behavior-based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah,…
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Outrun Your Competitors With AI
There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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5 Best Practices to Protect Your Business from Data Leaks
Nowadays, there is no telling where the next cyber-attack might come from. Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers…
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6 Essential Elements of Every Successful App
Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing…
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Is AI All Hype Right Now?
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this…
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The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work
The following is a sponsored article from our partner, Opolis As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to…
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SearchChat Podcast: Key Marketing Lessons from MarTech East
Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus…
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Apollo Neuro’s Mission: Good Vibes for Good Health
I follow disruptive technologies wherever I can find them. Lately, I am finding more and more of it in healthtech and medtech where AI and AR seem to me to…
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