Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B…
Read More8 Video Marketing Statistics You Should Know for 2020
Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of…
Read MoreThe Blooming of Brazil’s Tech Ecosystem Will Peak in 2020
Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. It’s odd because this…
Read MoreIndustrial B2B marketers have an untapped digital opportunity
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and…
Read MoreFIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best…
Read More5 Social Media Customer Acquisition Strategies That Can Never Go Wrong
Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram,…
Read MoreHow to Create Better Business Personas and Actually Drive Sales
Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand…
Read MoreSearchChat Podcast: Is Anonymous Information Really Anonymous?
In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab…
Read More5 Ways Software Integration can Influence the Future of Manufacturing
Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between…
Read MoreMarketing and MarTech: What’s your approach?
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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