What do you do when a new customer makes a purchase? Do you automatically check that box and make the customer remove the checkmark? You know the box I mean—the…
Read MoreThe marketing tactic that gets five stars
Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of…
Read MoreWhat’s the real goal of search marketing?
Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I…
Read MoreDoes your content demand to be passed on?
No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content…
Read MoreWhy is changing your marketing so challenging?
I’ve written in the past about the need to Do It Wrong Quickly—to stop the slow consensus approach to all marketing decision making and start experimenting. But many people have…
Read MoreIs your marketing copy fact-based?
We’ve talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with…
Read MoreWhy don’t searchers click on my site search results?
We’ve talked about why searchers click on your site search results, but what about when they don’t? Because sometimes they won’t. If you know why searchers fail to click on…
Read MoreBlog influence is growing
Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director of Corporate Communications for Internet video…
Read MoreWhy does paid search work so well?
Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing…
Read MoreIs search marketing too much work for publishers?
Tom Foremski let loose with a long list of complaints about what a pain it is for publishers to make their content palatable for search engines. His basic point is…
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