Google has announced a new capability, Web history, that is another step towards far deeper use of personalization techniques in search results. Gord Hotchkiss has an excellent interview with the…
Read More
Are your affiliates siphoning your paid search customers?
Angie McCloskey makes a strong case in MediaPost’s Performance Insider on how “Affiliates Are Pilfering Your Brand” by grabbing branded search terms and then charging the merchant for the trouble….
Read More
Do search marketers need another ad vendor?
I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all…
Read More
Is organic search marketing too much work?
I read Tom Foremski’s post, “Is search broken?” over a month ago, and I responded at the time by comparing the work you do for search with other ways of…
Read MorePerfection is dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…
Read More
Do we want to measure time spent?
Andy Beal and Bryan Eisenberg are both asking good questions about the new “time spent” metrics that Neilsen/Netratings is introducing. Andy wants to know how time spent is calculated (good…
Read More
Search marketing for direct marketers
Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I love talking to direct marketers, because they…
Read More
What customers want, when they want it
I’ve talked in the past about the Three Rs of Internet Marketing—being real, relevant, and responsive. They apply to real-world marketing, too, which was brought home to me early this…
Read MoreFree site search just got better
I was excited back in December when we announced IBM OmniFind Yahoo! edition, a free search engine that handles up to half a million documents and is extremely simple to…
Read More
Why marketers should care about the Google-DoubleClick deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner…
Read More
