Marketing 2.0

I spoke at a great event today in Portland, Oregon, the Internet Strategy Forum Executive Summit. I’d never been to Portland before, and I really enjoyed this extraordinarily livable city….

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What semantic search isn’t

You may have heard the term “semantic search,” but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of…

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That “I don’t know” thing

Yesterday, I wrote about the importance of approaching things each day on the job so that you do what you think is right—my belief that doing good is good business….

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Good business

Is doing good good business? I have always wanted to think so. And when I read a post a month ago by Seth Godin on Responsibility, it made me think…

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Second Life meets WebEx

Most B2B marketers use WebEx, or some other electronic meeting program, to meet with their customers. And most marketers are at least dimly aware of Second Life—some marketers are spending…

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Keeping search fresh

When I read Jill Whelan’s excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and…

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A new way to personalize your web site

I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…

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Searchers spend more

It seems like you get a new study each month that shows that people who search are people that buy. They may buy online or they may buy offline, but…

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