Appearance in Boston on monday

If you are in the Boston area, I will be appearing at the Search Engine Meeting, speaking at around 10 am Monday on the subject, Don’t Change Just the Search…

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Your interactive marketing future

I spent a very interesting day yesterday at the Reaching Your Global Customers conference in Lanacaster, Pennsylvania, hosted by the World Trade Center. I did know that the World Trade…

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Two speeches in Pennsylvania

I’ll be in Lancaster, Pennsylvania on Thursday at the Reaching Your Global Customers conference giving the keynote speech called Your Internet Marketing Future and a breakout session on Step-by-Step Search…

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Book review by Raymond Sonoff

Some more kind words about our book, Search Engine Marketing, Inc., have been posted by Raymond Sonoff of Sonoff Consulting. Raymond writes frequently about Web site issues and he included…

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Reduce e-Commerce pogosticking

Way back in 2001, noted usability expert Jared Spool offered a key insight into shopper behavior. Shoppers buy more when they have no need for backtracking, which Spool calls pogosticking—choosing…

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Improve Search Marketing for Large Sites

My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are…

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Get your web site into search indexes

My co-author of Search Engine Marketing, Inc., Bill Hunt collaborated with me on an article posted today on IBM’s developerWorks. The piece, called “Get Your Web Site Into Search Indexes”…

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