The following is a sponsored post from our partner, GaggleAMP. Every year brings with it new challenges and fresh ways of working, so it’s safe to say that 2021 will…
Read MoreHow to Effectively Prioritize Your Time When You’re Overwhelmed
This week’s guest is Vinda Souza, Bullhorn’s vice president of global communications. She leads Bullhorn’s global public relations, analyst relations, industry marketing, content marketing, social media, strategic thought leadership, events content, and…
Read MoreWhy Distribution Strategy is the New Frontier of B2B Marketing
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. The severe disruption in distribution value…
Read MoreBooks I’ve Been Reading
I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would…
Read MoreTelling Your Story as Connective Tissue in Life and your Organization
Peggy Northrop, CEO of Watermark is championing women, telling their stories, and amplifying their voices. Watermark is the premier leadership organization connecting, training, and advocating for women in Silicon Valley…
Read MoreWelcome 2021: You’re a Year for Breathing Easier
“Good-bye 2001. I won’t miss you. You were a very ugly year: one with breath so foul it would bring a buffalo to its knees.” I first published the above…
Read MoreThree Social Media Governance Must-Dos for Companies of Any Size
This week, I sat down with Spencer Mateega, an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his…
Read MoreIs Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
Read MoreBusting the Top 5 Social Media Myths
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
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