It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
Read MoreWFH or WFO: What’s a 21st Century Leader to Do?
Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by…
Read MoreThe Creator Economy and the Rise of Content Monetization
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market…
Read MoreWhy B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
Read MoreTalking About Climate Change: The Power of Storytelling
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a…
Read MoreThe Transformation of Work, Workers and the Employee-employer Relationship in a Post-pandemic World
This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me…
Read MoreThe 21st Century CMO and the Future Of Marketing
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as…
Read MoreA Conversation About Transitioning Employees Back to the Office
In the most recent episode of the EE Voice podcast, Consultants Collective member consultant Sharon McIntosh and co-host Sharon Phillips welcome Kristen Garvey, VP of corporate communication at Waters Corporation,…
Read MoreSummer Vacation Reading
As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my…
Read MoreThe Swoosh Recovery Continues
Last year early in the recession, there was quite a debate about what shape the U.S. economy pandemic recovery would take. The two candidates that got the most support were…
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