Biznology

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Events
Jul 10, 2018
Biznology® Webinar with Ruth P Stevens

Business buying behavior continues to evolve--and fast. So marketing behavior has to keep up! Mike Moran will interview marketing consultant and author Ruth P. Stevens about the key B2B marketing trends you need to pay attention to right now. Ruth will give tips about what to do about recent changes in B2B buying behavior.

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.

Special presentation sponsored by eMarketing Strategy, Gerris Corp, and SoloSegment.

 
Aug 6, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Sep 5, 2018
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.

 
Sep 6, 2018
Rutgers Business School in New Brunswick, NJ


Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.




This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Sep 12, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
Sep 20, 2018
Online course from Rutgers Business School

Mike Moran is teaching one module for the Rutgers Online Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Engineers and technology managers who complete the Online Mini-MBA program will be better attuned to customer needs and stakeholder perspectives, will be adept at integrating technical progress with business strategy, and will understand finance, economics, and operations.


The Online Mini-MBA for Engineers and Technology Managers is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules; each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings.

 
Oct 8, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
Nov 12, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
Dec 3, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...