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“Look at me” marketing

I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what…

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The future is social. And it’s not.

In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with “social business” replacing or complementing other buzzwords…

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