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Search Marketing for Catalogs

I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search…

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Any team can have a bad century

I am a Chicago Cubs fan. There, I admit it. For those unaware, the Cubs this season are celebrating (?) their 100th year without winning baseball’s World Series. I even…

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Free multivariate testing

I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…

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