Biznology

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Traditional Marketing

Interactive video on iPhone.

In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School writes that “video is not simply an important...

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing...

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to...

You might have heard this one, but: What's the difference between the Samsung Note 7 and Donald Trump? Answer: "One spontaneously overheats, bursts into flames,...
Virtual reality for B2B marketing may be real reality sooner than you think.

I hadn't paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New...

For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still...
Marketing Branding Strategy

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume...

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out...
Contactually DC Offices

While online influencer marketing is my raison d'être, business development is...