Biznology

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B2B Marketing

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers...

In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect...

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I...

“If you don't have a website, you don't have a business.”  By now, this maxim is well understood--and it is just as true for B2B businesses as for...

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the...

Most of you are aware of the marketing funnel, which describes the different phases in the buyer's journey. A typical way to slice up...

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time...

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady...

Last month, I explained how I help executives descend a common learning curve, to get them to buy...