Biznology

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B2B Marketing

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things...
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Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well...

Sales and marketing don't always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is...

The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Why?  Because they’ll hate you in the...

How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging...

For the past few years, I have been co-teaching a graduate-level class on social media marketing at Fairleigh Dickinson University with my friend...

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers...

In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect...

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I...