Biznology

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B2B Marketing

Are you hounded by email pitches offering access to all kinds of prospective business targets?  I am, and I hate it.  As a B2B...

Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to...

Too often, these days, I am hearing B2B marketers mouth claims like "We got this new automation tool, so now...

  When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,”...

  This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then...

It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social...

The most reliable and scalable approach to finding new B2B customers is outbound communications--whether one is using mail, phone, or email, or using rented...

Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to...

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things...