Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. ...
Overview:
There are four primary elements of a B2B targeted marketing campaign:
Targeting, segmentation and list selection
Offer for response
Contact media sequence and frequency
Creativity
Of the four, no...
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often...