Biznology

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B2B Marketing

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the...

For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new...

For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global...

Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,”...

First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth--and also old as in years ago, I...
video

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we...

5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage...

My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the...