B2B Marketing

Include video content in your buyers’ journey

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the...

New directions for B2B data-driven marketing

For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new...

Going Small: A Marketers Journey from Large Companies to the Startup World

For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global...

What can your B2B data do for you?

Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,”...

Five B2B marketing beliefs and trends debunked

First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth--and also old as in years ago, I...

B2B content marketing for your sales force

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...

Three barriers to B2B data-driven marketing

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we...

Content meets the B2B buying process (part 2 of 2)

5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage...

Case study in data-driven B2B customer acquisition marketing

My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the...