Biznology

10% Off SoloSegment Site Search Inspector After Free Trial

B2B Marketing

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6...

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and...

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. ...

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say...

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn't...

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no...

I've been in this game for a long time. (OK, I'm old). But there is one old trick that never seems to wear out....

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often...

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this...

Webinars

video

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...