B2B Marketing

Content meets the B2B buying process (part 2 of 2)

5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage...

Case study in data-driven B2B customer acquisition marketing

My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the...

Content meets the B2B buying process (1 of 2)

Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning...

The benefits & impact of simplicity: a case study

As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every...

Where is B2B data-driven marketing headed?

Data drives B2B marketing today, and it’s a fast-evolving arena.  New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are...

Are you doing webinars for lead gen? You should be.

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6...

Data Driven Sales 2.0

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and...

Troubleshooting your B2B marketing data problems

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. ...

15 B2B case studies show how content marketing drives ROI

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say...