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B2B Marketing

5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage...

My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the...

Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning...

As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every...

Data drives B2B marketing today, and it’s a fast-evolving arena.  New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are...

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6...

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and...

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. ...

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...