B2B Marketing

Are you doing webinars for lead gen? You should be.

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6...

Data Driven Sales 2.0

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and...

Troubleshooting your B2B marketing data problems

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. ...

15 B2B case studies show how content marketing drives ROI

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say...

Is the CMO becoming the Chief Collaboration Officer?

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn't...

B2B data decay and list rental – buyer beware!

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no...

Does your marketing automation use machine learning?

I've been in this game for a long time. (OK, I'm old). But there is one old trick that never seems to wear out....

6 thorny data problems that vex B2B marketers, and how to solve them

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often...

Exciting new tools for B2B prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this...