Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is…
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Should You Advertise on TikTok?
The following is a sponsored article from our partner, GaggleAMP You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may…
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Q&A: Handling The New Normal With Your Marketing Messaging and Strategy
Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite…
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How B2B Marketers Should Think About Uncertainty
It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had…
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How to Shift Your Marketing Strategy For a Pandemic
The following is a sponsored article from our partner, GaggleAMP The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly,…
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How to Market Now
Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship…
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Marketing Can’t Succeed in a Silo
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have…
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Where is B2B marketing headed in 2020? Seven predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B…
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6 Social Media Mistakes That Can Dramatically Hurt Your Sales
The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to…
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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video
Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold…
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