Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a…
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Latest Trends & New Perspectives on Brand Risk
Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a…
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How Storytelling Can Enhance Authenticity For Purposeful Branding
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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Top 3 Gmail Extensions for Better Engagement
Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the…
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Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns
In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. This…
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How to Increase Conversions by Providing an Excellent Customer Experience
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note…
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The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
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Top 15 Online Marketing Tips and Tricks for Small Businesses
The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful…
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The Power of Video for Marketing to Millennial Decision-makers
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on…
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On the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
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