Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold…
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A Branding Paradox: Build But Don’t Dominate
Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. Insightful research and prudent…
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How to Turn Anonymous Website Visitors into Leads
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden, who heads product…
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7 Best Practices for Marketing Video Production
For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing…
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How Employee Advocacy Benefits Human Resources
The following is a sponsored article from our partner, GaggleAMP Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to…
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7 Tips on How to Engage Your Customers Through Social Media Strategy
Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a…
Read MoreLatest Trends & New Perspectives on Brand Risk
Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a…
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How Storytelling Can Enhance Authenticity For Purposeful Branding
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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Top 3 Gmail Extensions for Better Engagement
Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the…
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Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns
In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. This…
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