Traditional Marketing

Why Millennials Value Experiences, Not Stuff

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying...

6 Ways Using Innovative Technologies can Drive Growth

Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason...

A branding perspective – Why Nike supports Kaepernick

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...

Using video for “buyer enablement”

Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools.  "Today's buying journey...

How to win friends and influence influencers

As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing...

How to make interactive video for free

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary "passive" videos.  I...

Travel mugs help spread your business around this summer

When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and...

Why your sales team thinks marketing is useless

If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back:...

What kind of video do you need in sales communication?

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about  CSO Insights' 2018 Buyer...