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Changes afoot for Google AdWords

Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict….

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Click fraud: The inside story?

The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s…

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Click fraud enters the courtroom

The words on the March Biznology newsletter are barely dry before we start seeing a whole new side of the click fraud wars—order in the court! Two notable lawsuits have…

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