How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when…
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Digital Technology
Making Text Work Harder in Video
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…
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Modern Technologies Designed to Benefit Small Businesses
Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be…
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30-point video production checklist
Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization ☐ Team includes the people…
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Use Video to Differentiate Your Technology Solution
For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s…
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CAD Software You Should Consider Using
Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering. When you have a CAD model on your hands, you get data…
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How Technology Improves Workplace Productivity
It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency…
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10 Content Management Tools to Take You From Good to Great
Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as…
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The 10 most fascinating people in B2B marketing in 2018
The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential,…
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Three Trends that Spell New Opportunities to Re-Brand Cities
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of…
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