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Language Matters

Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…

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PR Professionals Do Web 2.0

Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…

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