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Social Media Marketing

■Content Marketing
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As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding...
■Social Media Marketing
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Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can't be everywhere,...
■Blogging
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Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure...
■Social Business
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A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you...
■Monthly Newsletter
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Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried...
■Social Business
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How important is it to one's career to be involved in social networks and to keep a high profile?  For brands, it is key...
■B2B Marketing
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I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things...
■Content Marketing
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Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it...
■Social Media Marketing
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A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to...
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