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Social Media Marketing

As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding...

Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can't be everywhere,...
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Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure...

A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you...

Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried...

How important is it to one's career to be involved in social networks and to keep a high profile?  For brands, it is key...

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things...

Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it...

A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to...