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Social Media Marketing

A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you...

Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried...

How important is it to one's career to be involved in social networks and to keep a high profile?  For brands, it is key...

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things...

Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it...

A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to...

Businesses seem to see the value in social media usage. The numbers for...

New media channels - digital, social media and mobile - change marketing from a monologue to a conversation. It's not just you talking -...

Don't know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of...