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Social Media Marketing

CEO's who participate in social media (Social CEO's) are seen as better leaders. That's...

This week I am going to just take it back to basics. Here's a list, off the top of my head, of things that could...

By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain...

As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding...

Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can't be everywhere,...
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Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure...

A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you...

Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried...

How important is it to one's career to be involved in social networks and to keep a high profile?  For brands, it is key...