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Social Media Marketing

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being...

Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you,...
influencers

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts,...
video

In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.  The case study companies include Zappos, McDonald's, and...
decontextualized news content

"It's not what you say, it's what people hear," Frank Luntz sagely wrote. Online, it's not what you write,...

Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and

Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs,...

Not active on social media? You are losing ground to competitors. But you already know that. While your business may be...

This week's blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.  Sally sent me a series...