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Public Relations

Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I'll be in San Francisco,...

Increasingly, I've been speaking to public relations professionals about Internet marketing--most especially search marketing and social media marketing. And...

I was honored to give the opening keynote at the 4th annual ExL Pharma Public Relations &...

In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing....

Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had...

If you're a veteran PR person who's still chasing after those mythical reporters with a "Press" card tucked into their hat bands, how did...

I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both....

Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your...

Every profession has its professional society, but you'd imagine that the PR profession's own society would do a...