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Public Relations

When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you're like most...

Perhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It's depressing, sure,...

Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small...

Have you been following the woes at Toyota? It's everyone's worst nightmare. Some bad news has hit the Internet or even the mainstream media,...

If you're reading this blog, I suspect that you "get it." Maybe you're not an expert at Internet marketing, but if someone asks you...

Aspiring to be reactive seems to be shooting pretty low, huh? Well, if you're on the social media sidelines, maybe it's the best thing...
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Public relations is about getting free attention to your message, so you'd think that paid search is the last thing that any PR person...

Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it...

I've been writing more and more lately about how the Internet is affecting public relations, including last month's newsletter on counting clips, but...