Biznology

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Public Relations

Last week I asked my management team if what we do at Gerris digital is...

Last week, I talked about using the long tail of blogger outreach--the idea that you can't pin your...

I had breakfast with John Bell of Ogilvy a number of years ago. He didn't see the value of...

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it...

Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists...

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same...

Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on...

Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the...

I am in the middle of guiding some new bloggers...