Biznology

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Public Relations

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the...

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said....

Each Presidential candidate is essentially a brand.  They develop a special persona which they hope will emotionally appeal to their target audience, they own...

The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to...

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people...

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their...

With a little technical skill, it's cheap and easy to build a self-running, autonomous, online store. And then, it's cheap and easy to build...

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond....

Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in...

Webinars

video

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...