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Public Relations

Donald Trump’s candidacy seems to be top-of-mind for everyone these days.  His outrageous proclamations have definitely hit a sweet spot with many...

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s...

Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in...
Gerris Corp

I've been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are...

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the...

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said....

Each Presidential candidate is essentially a brand.  They develop a special persona which they hope will emotionally appeal to their target audience, they own...

The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to...

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people...