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If you haven't been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing,

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the...
Being pretty isn’t enough for social media marketing

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (

Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much...

Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding....
russian troll army web brigades Веб-бригады

All anyone is talking about these days is how armies of Russian trolls got До́нальд Джон Трамп (Donald John Trump) elected President of the...

Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is...

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing...

The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional...

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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...