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Social Media/PR

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I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike...

Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the...
online reputation management is like fixing a burning house

If you want to fix your online reputation, writing big...
Via Pixabay

If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social...

The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its...

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building...
online reputation management ORM online crisis response

When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight...
long-tail blogger outreach micro-influencer marketing mouse

Today is one of those best-of Chris Abraham's blog posts on blogger outreach, long tail blogger outreach, influencer marketing,...

Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant...