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Social Media/PR

The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was...
Timing is Everything

I'm in the middle of launching a new online product so I am in the middle of...

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our...

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends,...
How to Win Friends and Influence Influencers by Chris Abraham of Gerris Corp on Biznology Blog

As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing...

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may...

In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for...
Influencer marketing should be fun fun fun

Pattern your influencer marketing campaigns on comic cons and you can't go wrong: people dress up in cosplay, who knows what happens at night,...