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Influencer Marketing

Customer experience is increasingly where the action is — whether your customers are consumers or  IT decision-makers. Since watching your videos is part of...

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends,...
How to Win Friends and Influence Influencers by Chris Abraham of Gerris Corp on Biznology Blog

As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing...

In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for...
Influencer marketing should be fun fun fun

Pattern your influencer marketing campaigns on comic cons and you can't go wrong: people dress up in cosplay, who knows what happens at night,...
What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

While it's impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came...
What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she's seeing in the marketplace. What...
Where is everyone?

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to...