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Crisis Management

Something's always going to go wrong. Murphy's law demands it. It is your mandatory tithe into the Universe. This is true about everything....

While I concur with Vizzini, the Sicilian from the...

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques...

Many hands make light online reputation work.  Changing your reputation...

Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now,...
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I really believe it's bad advice to recommend that companies fire their social media consultants, experts and agencies...

I know you. You're spending all of your social media marketing budget on promoting your brand, products, and...