“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum “There is no such thing as bad publicity except your…
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Crisis Management
“Up” your game in crisis management
I’ve had the opportunity to see a few crisis management situations in my time. (I’m old.) The ones that have worked out the best had less to do with the…
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Are anonymous communities most authentic?
“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!” —…
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Digital and online reputation management
I will be attending Goodwill Industries International‘s 2014 Summer Conference in Orlando, Florida, on Wednesday and thought I would share a flawed extended cut of the presentation with you before…
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Justine Sacco’s (and IAC’s) Social Media mistake
It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
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What’s changed, what hasn’t in media relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
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Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.
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Social media and the tragedy in Boston
Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV. Strangely enough, my…
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Mea maxima culpa marketing
Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when…
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Winning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
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