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Crisis Management

Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010,...

You might have heard this one, but: What's the difference between the Samsung Note 7 and Donald Trump? Answer: "One spontaneously overheats, bursts into flames,...

Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior...
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A couple Sundays ago I met up with Joseph Thornley, Lynette Young, and

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something...

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take....
How Long Until Sony's Publicity Stuntis Over?

"I don't care what the newspapers say about me as long as they spell my name right" - Phineas...

I've had the opportunity to see a few crisis management situations in my time. (I'm old.) The ones that have worked out the best...

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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth...