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Social Media/PR

Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so...
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If you haven't been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing,

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate...

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the...
Being pretty isn’t enough for social media marketing

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be...

Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much...

This will be considered ancient news now, but it's often better to analyze headlines when the buzz is over. The Last Jedi opened before the...

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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...