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Search Marketing

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If you haven't been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing,

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the...

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and...

Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much...

Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding....

Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is...
Registering Domain Names for SEO

Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers...

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on...

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing...

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What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine...