Search and Content Marketing

3 digital marketing tactics that will increase conversions now

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small...

Transition your website to HTTPS-compliance NOW to stop it from being marked not secure

According to Search Engine Land, if you haven't already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being...

What kind of video do you need in sales communication?

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about  CSO Insights' 2018 Buyer...

Does a soft sell conflict with content marketing analytics?

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing...

Online marketing 101: matching tone, style, and content

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s...

Your content marketing must sell solutions, not stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it's an idea worth diving...

You’re doing SEO wrong: it’s all about authority

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you...

How do you automate tagging your web content with industries?

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries,...

Why do you need to automate your content tagging with AI?

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it...