Search and Content Marketing

Why do you need to automate your content tagging with AI?

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it...

Have you thought your CMS, SEO, and hosting strategy through?

While tools like cPanel can install CMS platforms like Drupal and Wordpress into $3.95/month web hosting services with the click of a button, there’s...

3 hacks of agile scrum for content design

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing...

The limits of content marketing

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who's blind to reality,...

The three hard parts of manually tagging subjects on your web pages

Everyone loves faceted search--drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but...

Concentrating on customer experience

'Customer experience' refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints...

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

We've changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms...

No more DMZ for google reviews

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews.  Most of these companies provide...

Outside-In Marketing Starts with Knowing Your Customers

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves...